Formated Description
We're the world's #1 independent PriceFX partner - combining 300+ years of pricing expertise with enterprise SAP delivery to transform how Fortune 1000 enterprises price, manage, and optimise for profit.
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Smarter Pricing<br><em>Stronger Margins</em>
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Applexus Lavendel | Powered by PriceFX & SAP
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Talk to a pricing expert
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Tell us where you are - we'll give you clarity on what's possible and what it's worth.
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Pricing Experts | Here to Listen
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#1
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Independent PriceFX partner worldwide
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70+
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Enterprise implementations delivered
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98%
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Long-term client retention rate
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Average time to value
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6 <em>months</em>
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ROI in year one
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15<em>x</em>
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Average margin gain
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8.4<em>%</em>
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· Seattle · Aberdeen · India
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Global<em>Delivery</em>
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Formated Description
- Independent PriceFX Partner Worldwide
- 100% PriceFX-Certified Engineers
- SAP Gold Partner
- 300+ Years Combined Pricing Expertise
- Fortune 1000 Enterprise Clients
- Global Delivery · Seattle · Aberdeen · India
- SAP Pinnacle Award Winner
- #1 Independent PriceFX Partner Worldwide
- 100% PriceFX-Certified Engineers
- SAP Gold Partner
- 300+ Years Combined Pricing Expertise
- Fortune 1000 Enterprise Clients
- Global Delivery · Seattle · Aberdeen · India
- SAP Pinnacle Award Winner
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70+ transformations. We know what breaks.
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#1
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No other partner comes close
Largest independent PriceFX implementation partner worldwide — by certified headcount, implementations delivered, and client tenure
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70+
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We've seen your problem before
More enterprise pricing transformations than any other global partner — across manufacturing, retail, distribution, and services
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98%
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Clients don't leave
Not because of contracts — because the value keeps compounding. Ongoing optimisation, new modules, expanded geographies
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300+
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Years of pricing expertise
Every pricing model, every ERP stack, and every org structure — our senior team has navigated it before
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After 70+ enterprise pricing implementations, patterns become unmistakable. The same three things derail pricing projects every time — wrong partner, wrong scope, wrong sequence. We've spent 15 years building a practice that eliminates all three.
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Why Applexus Lavendel
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Pricing lives in Excel
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No single source of truth. Constant version errors, weeks to update any list, and zero governance over who changed what - or why.
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Too slow for the market
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Tariff changes, inflation spikes, and supply disruptions take weeks to reflect in your prices. By then, the margin is already gone.
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Margin leaking every quarter
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Undetected discounting, maverick deals, and unauthorised overrides quietly erode operating profit - with no visibility until the quarterly review.
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Inconsistent customer pricing
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Fragmented contracts, manual rebate tracking, and pricing disputes create friction with your most important customers.
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Zero real-time visibility
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Leadership cannot see price performance as it happens. Every decision is built on yesterday's static data - not what's actually in market.
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Disconnected systems
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Pricing is siloed from SAP, CRM, and supply chain. No real-time data flow means pricing always lags operations by a full reporting cycle.
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Patterns that cost you <em>every quarter</em>
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What We Find
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+11.1%
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The single highest-leverage improvement available to any enterprise. Yet only 1 in 4 companies has adopted pricing optimisation software.
Source: HBR / Bain & Co
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Operating profit from 1% better pricing
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One team, no handoffs, single accountability from day one.
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Everything pricing. <em>End to end.</em>
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Services
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Implementations Result Item
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Pricing Strategy & Consulting
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We start with your business, not the software.
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01
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Strategic clarity
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Proof of Concept
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PriceFX live with your real data in 4–6 weeks.
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Risk-free validation
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PriceFX Implementation
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Sprint-based, SAP-native, hypercare through go-live.
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Core delivery
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AI-Powered Pricing Intelligence
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Proprietary accelerators. Live today, not on a roadmap.
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AI innovation
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Maintenance & Optimisation
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Why 98% of our clients stay long-term.
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Ongoing value
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Change Management & Adoption
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Technology only delivers ROI when people use it.
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People & process
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Simple entry. <em>Clear next step.</em>
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No wasted time. No long sales cycles. A clear path from day one.
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How We Work
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Understand
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Your goals, your data. No pitch decks.
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1
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Week 1
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Prove
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PriceFX live with your data. Validated business case.
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2
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4–6 weeks
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Deliver & Grow
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SAP-integrated, sprint-based, hypercare. Then AI, new modules, expansion.
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3
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Ongoing
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AI is already in your pricing. <em>We make it work.</em>
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125+ always-on AI agents. Deployed in weeks. Delivering margin outcomes from day one — not on a roadmap.
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AI-Powered Pricing
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AI-Guided Negotiation
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Reps see margin guardrails before they submit - every time.
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01
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Dynamic Pricing
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Tariffs, costs, demand - prices update automatically.
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Live Intelligence
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Margin, exceptions, and performance visible as they happen.
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Applexus Labs
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Proprietary accelerators built on PriceFX. In production today.
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Delivered across industries. <em>At enterprise scale.</em>
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Every engagement is different. The outcomes are consistent.
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Client Results
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Leading global automotive manufacturer
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Replaced a legacy platform across 4 regions. 691 users onboarded.
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Automotive Manufacturing · Global
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70–80%
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reduction in approval cycle times
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Global formwork & scaffolding manufacturer
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Pricing coordination across 54 countries, ~100,000 line items per list.
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Manufacturing · 54 Countries
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3–4 months → 2 weeks
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3–4 months → 2 weeks
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Global electrical & industrial automation leader
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AI-guided negotiation deployed. Complex two-entity pricing structure solved.
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Industrial Manufacturing · Global
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Phase 2
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expansion won within 12 months of go-live
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Global food processing equipment manufacturer
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Centralised pricing across all European markets. SAP S/4HANA migration in parallel.
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Food Processing Equipment · Europe
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24
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dashboards — unified visibility for the first time
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Global pallet manufacturer & distributor
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End-to-end CPQ on PriceFX. Salesforce, MuleSoft, and SAP integrated.
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Manufacturing & Distribution · Global
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Weeks → 4–8 hrs
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P&L creation · 662 deals closed on platform
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Global premium lifestyle & cosmetics brand
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50+ pricing channels into one platform. Single point of failure eliminated.
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Consumer Goods · 33 Countries
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50+ channels
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in one system · pricing team scaled from 1 to full function
Assessment Card - Highlight
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2–3 wks
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A structured, independent view — with the clarity your leadership team needs.
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Clarity in <em>2–3 weeks.</em> Not months.
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What you walk away with
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- Current-state pricing scorecard - benchmarked against industry best practice
- Top margin leakage areas - with estimated financial impact on your P&L
- Industry comparison - your pricing maturity vs. peers
- Recommended path - modules, AI agents, phasing, timelines, ROI projection
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In 2–3 weeks, your leadership team gets a complete, independent view of where your pricing stands — and what it's costing you.
- Pricing strategy maturity — how well-defined is your strategy, and what's missing?
- Data readiness — quality, structure, and accessibility for a pricing platform
- Technology landscape — how SAP, CRM, and legacy tools connect today
- People & process gaps — who owns pricing, where the bottlenecks are
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Pricing Assessment
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